Umami
A small MIT analytics app you can run on a modest server.
Not affiliated with Google
Free software that replaces Google Analytics
Umami is the highest-scored licence-free option listed for the job of Google Analytics (56 of 100). 5 apps are listed. This site is not affiliated with Google.
Last updated 15 Oct 2026.
No per-seat licence. Google Analytics is a product of Google. Open SaaS Alternatives is not endorsed by them.
Google Analytics
List price not stored. The standard product is free. The cost is the data leaving your server, plus GA360 if you outgrow the free tier. The calculator still accepts whatever you pay an analyst or a paid tier.
PostHog
Product analytics. Community code is MIT. The ee directory is not.
Matomo
Full web analytics, GPL, closer to the old Universal Analytics shape.
Plausible
Simple site stats, without cookies, under AGPL.
Swetrix
A smaller cookie-light analytics server, AGPL.
Coverage of the main jobs
✓ does it, ◐ partly, ✗ no, — not assessed. Editorial only.
Questions
What replaces Google Analytics without a per-seat licence?
Umami leads this list on measured signals (56). Umami records page views and events and stays comparatively easy to run. It is MIT and includes Docker Compose. Like Plausible, it is site analytics, not a product-analytics suite.
How much does Google Analytics cost for 10 people over three years?
The standard product is free. The cost is the data leaving your server, plus GA360 if you outgrow the free tier. The calculator still accepts whatever you pay an analyst or a paid tier. The calculator on this page uses the number on your invoice, not a guessed list price.
Is Open SaaS Alternatives affiliated with Google Analytics?
No. Google Analytics is a product of Google. We are not affiliated with, endorsed by, or sponsored by Google. “Replaces Google Analytics” describes the job, not a partnership.
Scores follow the published formula.